For my 100th post I am thrilled to recognize a favorite specialty shop in NYC called the Doughnuttery. After today I have tried every single type of donut and dipping sauce on the menu except the dog biscuits.
What is the Doughnuttery?
Little cake donuts created fresh to order. Then glazed or “shake n’ baked” in sugar combinations that were created with the help of NY pastry chefs. If that is not enough there are five different types of dipping sauces resulting in endless combinations.
What are some of the more popular flavors?
Of course cinnamon sugar and powdered sugar are the most popular, manager Patsy says that the most popular sugar combinations are the Cacaoboy (cacao nibs, chocolate cookies, mesquite) Paris Time (lavendar, pistachio, vanilla) and Urban Monkey (coffee, banana, coconut).
How do I find the Doughnuttery?
They have no need to advertise thanks to their quality product and prime location. Located in a small corner of the Chelsea Market they can produce thousands of donuts a day. I also learned they have three donut makers which upon request can appear at an event or party to enjoy fresh donuts.
What is special about the little confections?
After speaking to Evan (owner) and Patsy(manager pictured left) I learned that they both enjoy what they do and try to reach out to the customers and create a dialogue and even a show for the patrons. As you walk towards their nook you begin to smell the dough frying which is very reminiscent to many as variations of fried dough are present in most cultures. As you near the buzzing counter you see a spectacle of someone meticulously flipping donuts with chopsticks, and shaking the hand mixed sugars from spouted glass bottles (pictured below). After all we eat with are eyes and in this case all senses are treated after a stop here.
How does 6By6 relate to the Doughnuttery?
I was able to relate to the small space in so many ways. First off I was impressed to hear Patsy was able to fill an order of 1800 donuts for an event for NY Fashion week in one day in the tiny kitchen. It also requires the staff to be extremely tidy and organized which is never a bad thing. They do not buy a huge inventory as there is very little room for storage. Evan says that even the tiniest bit of sugar spilled on the counter needs to be cleaned up as soon as possible as it is valuable space. At least they are making donuts that fit the space!
Watch out for more Doughnuttery’s to pop up in the future. Evan seeks help where he needs it. He says coming from finance he has looked to friends who know more about the pastry and real estate markets. They recently treated all guests to the opening night of the “Keep Your Eye Upon The Donut” exhibit at the City Reliquary in Brooklyn(where Evan was only one of two donut shop owners to show up to personably deliver the donuts). They will return to Broadway Bites and Mad. Sq. Eats but the Chelsea Market location is not to be missed. Patsy also mentioned to look out for specials for Valentine’s Day next week! Plenty of time to place an order for someone sweet in your life.
If the above does not make you want to give it a try, I love the fact that they are all dedicated to giving the customers a memorable experience. I have been to the location too many times to count and have yet to have an unpleasant experience(although you may want to avoid weekend crowds). Check out their website http://www.doughnuttery.com and stop by to say hi and eat a dozen donuts as I had the fortune of doing today.
Fun Fact: They can be frozen and reheated in a toaster oven!